Is Streetwear Entering a New Era?
As quiet luxury and casual elevation continue to rule the streets, EDITED outlines the new meaning of streetwear for tomorrow and beyond.
Fashion is changing, and there’s no stopping it. Quiet luxury has overwhelmed our wardrobes season after season, replacing logo-heavy streetwear with elevated essentials. Throughout Spring/Summer 2025, we saw show-goers dress to impress while running from show to show. Consumer trends are continuing to shift and preview streetwear’s next era — returning to form with classic designs that elevate everyday uniforms. As quiet luxury and casual elevation continue to rule the streets, Retail Intelligence Platform EDITED outlines the new meaning of streetwear for tomorrow and beyond.
Seen on Fall/Winter 2024 runways, streetwear staples — such as hoodies and sneakers — have been upgraded and replaced with preppy styles that embrace versatility. Luxury labels are saying goodbye to casual, printed gear and hello to streamlined offerings for one and all. Since Sabato de Sarno‘s Gucci debut, the Milanese brand has lessened its womenswear output by 33% while accessories have slowed by 36%. Gucci’s branded footwear, hoodies, and tees have decreased in popularity, and consumers are leaning toward simple designs over eye-catching graphics.
The dramatic shift in streetwear is evident in Supreme‘s current strategy. Recognized as the king of streetwear, the New York-based brand has experienced a 7% year-on-year slowdown. Its customary sold-out drops are no more, in contrast to its peak popularity in the mid-2010s. The past few seasons have seen the brand’s slow downfall, with mainline sell-out rates averaging 29% during Fall/Winter 2023. However, collaborations continue to drive Supreme’s brand heat, with 93% of stock sold on drop days across its FW23 MM6 Maison Margiela, Nike, and The North Face partnerships.
Consumer spending habits continue to adjust in conservative directions, with buyers favoring premium essentials over high street prices. Collared polo shirts, formal blazers, and pleated trousers have taken over 2024, highlighting versatile looks that can be dressed up or down for any occasion.
Current streetwear has been pushed forward by Arc’teryx, Corteiz, and Denim Tears, who have built cult followings with vitality. London-based imprint Corteiz has captured the kind of energy Supreme once did while remaining entirely unique with interactive pop-ups that draw thousands of hungry buyers. From NYC’s “DA GREAT DENIM EXCHANGE” to culture-forward drops in Paris, Düsseldorf, and Sao Paulo, Corteiz founder Clint419 is ushering in a new chapter with viral touches.
Collaborations continue to be a leading factor in the current landscape, with Coteiz’s Nike Air Max 95 collaboration noted as one of the top kicks of 2023. Tremaine Emory’s Denim Tears has grown by 694% year-on-year, spearheaded by viral Dior, Levi’s, and Dr. Martens releases.
Streetwear is entering a new era with luxury at the forefront. Consumers are investing in wearable pieces with higher price tags that continue to embrace current trends. Branded football shirts are big this summer, increasing luxury arrivals by 42% with speedy sell-out times. Acne Studios, Aimé Leon Dore, and Balenciaga are leading luxury blokecore into new realms, while baggy jorts, utilitarian outerwear, and motorsports gear will continue to rise throughout the year.
