New Balance Made in USA 997 and 990v6 Receives a Parisian Special Edition Just in Time for the Olympics

Only available at the New Balance Le Marais store in Paris.

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Name: New Balance MADE in USA 990v6 “Paris”
Colorway: Rich Oak/True Brown/Afterglow
SKU: U990PA6
MSRP: $200 USD
Release Date: July 26, 2024
Where to Buy: In-store New Balance Le Marais

Name: New Balance 997
Colorway: TBC
SKU: TBC
MSRP: $200 USD
Release Date: July 26, 2024
Where to Buy: In-store New Balance Le Marais

Notes: New Balance announces the exclusive “Made in USA” Paris collection, a celebration of art, heritage and craftsmanship. This limited edition line reimagined for Paris, consists of two iconic silhouettes — the 997 and 990v6.

The 997 boasts a clean, cream base with gold details on the upper. The subtle green accent on the collar elegantly echoes the New Balance logo, while red lining adds a touch of sophistication. Crafted in premium material, the shoe’s mesh base is complemented by the suede details on the the heel collar, counter and tongue. The 990v6 takes on a vintage aesthetic with its two-tone brown upper. The shoe also features green and red accents highlighting the logo and the lining. The collection includes two exclusive t-shirts and will be sold on a first-come, first-served basis with no restock once sold out.

The special edition New Balances will be available at the Le Marais store from July 26 to 28, specifically in a curated space with bespoke furniture by acclaimed artist Franck Pellegrino. Those in the area can check out the store on July 26.

New Balance Le Marais
13 Rue Des Archives
75004 Paris

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