Foday Dumbuya's LABRUM Takes Us on a Journey Through Color for FW24
Travel-ready documents influenced the collection headed for flight, also debuting an all-new adidas collection this season.
Africa-born, London-raised designer Foday Dumbuya has become a standout talent on the London Fashion Week schedule. Season after season, the creative takes us on a journey through West Africa, celebrating his birthplace of Sierra Leone. LABRUM Spring/Summer 2024 was a sentimental tribute to its founder’s multicultural roots, while Fall/Winter 2024 examined the Freetown Peninsula in a kaleidoscope of color.
Dumbuya’s native civilization came alive inside London’s renowned Tate Britain art museum, with priceless artifacts escorting guests inside a private marbled room. Strong pillars lined the venue with dominance as models walked the runway in a gradient fashion. The 45-look collection strode from solemn browns to Earthy greens and shining yellows, touring the color wheel with rich attire and flight-ready graphics.
Initial looks were built from glossy silk fabrics patterned with LABRUM-branded passports and travel documents. Asymmetrical trench coats and blazers donned metallic LABRUM pins in solidarity, while others arrived collarless with crossed finishes. Sierra Leone’s carved Nomoli figure has become synonymous with LABRUM’s search for representation, appearing on lustrous dresses this season. Airline tickets were sewn together across key looks, escaping into the unknown with LABRUM letter sacks and jumbo-sized flag backpacks. The brand completed FW24 with another adidas collaboration, debuting co-branded bags, hats, and an all-new blacked-out sneaker.
Take a closer look at LABRUM’s FW24 collection in the gallery above, and stay tuned for more London Fashion Week content on Hypebeast.
