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10 Standout Summer-Ready Shoes
Footwear 

10 Standout Summer-Ready Shoes

Hypebeast staff weigh in on their favorite seasonal kicks.

“Victory Through Harmony,” It’s the Arsenal Way
Sports

“Victory Through Harmony,” It’s the Arsenal Way

Hypebeast spoke with the club’s marketing director Adam Gardiner to discuss the inspiration behind the new away kit and how community is at the core of each of the team’s endeavors.

Adidas CEO Bjørn Gulden Confirms Bella Hadid Is "Still a Friend of the Brand"
Footwear

Adidas CEO Bjørn Gulden Confirms Bella Hadid Is "Still a Friend of the Brand"

Gulden officially comments on the campaign controversy in the recent earnings call.

The adidas Superstar Millennium Is Coming Back
Footwear

The adidas Superstar Millennium Is Coming Back

Will the Y2K “dad” classic find favor with a new audience (or win back the hearts of its old one)?

Adidas Gains Momentum, Reporting a 12% Revenue Growth in Q2
Footwear 

Adidas Gains Momentum, Reporting a 12% Revenue Growth in Q2

Amidst ending its highly profitable relationship with YEEZY, Wales Bonner collaboration, partnership with Fear of God and the recent controversial campaign with Bella Hadid.


adidas Revives Island Series With Gonz-Inspired Aloha Super
Footwear

adidas Revives Island Series With Gonz-Inspired Aloha Super

Skate icon’s signature shoe gets a vibrant makeover.

First Look at atmos × adidas Originals Samba “Tuxedo”
Footwear

First Look at atmos × adidas Originals Samba “Tuxedo”

Sporting a glossy black and metallic silver look.

Manchester United Is Back in Blue for the 24/25 Season
Sports

Manchester United Is Back in Blue for the 24/25 Season

Hypebeast caught up with Marcus Rashford during the ongoing U.S. Tour to discuss the new away strip and returning to winning ways.

Offspring Reveals adidas Consortium Cup Winning Collaboration
Footwear 

Offspring Reveals adidas Consortium Cup Winning Collaboration

The “Offspring OFFS-weego” pays tribute to the discontinued £1 note and releases this weekend.

The Air Jordan 6 "Olympic" Returns For This Week's Best Footwear Drops
Footwear 

The Air Jordan 6 "Olympic" Returns For This Week's Best Footwear Drops

Look out for the There Skateboards x Nike SB Dunk Low, Joe Freshgoods x New Balance 990v6 and more to arrive as well.

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